End of month -online marketing and advertising

End-of-month bookkeeping is a way of life for most of us running a dental practice. What about also having an end-of-month reconciliation of your online presence?
Save money, worry and time by checking your own online presence, marketing, advertising, and SEO free with free Google tools. Would that be too hard? No and someone on your staff would love to do this. Don’t they love playing on the internet!
SmartDentist wants to help you do this easily.
Check out our newest policy on SmartDentist
End of month: Online Marketing and advertising
With links and a checklist of your online presence, this policy helps dental practices to gather together all their online marketing details they need to ensure the practices online presence stays relevant, effective and up-to-date.
Online marketing details?
Did you know Google and Bing provide a range of free tools that are used by SEO and marketers to keep track of your online marketing. Yes – they are free!
The policy allows you to gather the details for these in the one place and gives simple lists of tasks to keep your website and social media presence working well. For each of the Google tools you simply need to register. So once you have registered to use these tools you will need somewhere to note where you store your username and password. e.g. these are your online marketing details!
If you have ever wondered or worried after being approached about your inadequate google ranking? Have you had visits from sales people wanting to help boost our Google Local Business listing?
You can pay someone to review these FREE TOOLS and report their finding back to you. You can pay someone to remind you to pay them to add a photo on your Google Local Page listing…or
use this new policy with lists and links and free tools (all together on one page) so you can actually check out what is happening in your online life. The policy also gives you lists of easy tasks to keep your online presence working for you.

Policy task example
Google MyBusiness Task:

  • Add a new photo each month to your Google Local Business listing.
    [ Do your staff all have an iPhone/android phone at work? Why not have a photo competition for your Google Local Business photo needs.]

Do you have a practice facebook page?
Then use this “End of Month” policy to remind you to “share” information into your facebook presence. Need ideas of what to share? The policy includes websites which should provide you with a new share idea each month.

Marketing and My own practice website

Two years ago Google announce that having a https site was a ranking signal

…and we all want to rank well with Google!

While the change doesn’t make that much sense for dental practice sites I decided that I would update my practice website from http to https. (Read about Google search and https)
For localdentist websites, my site is the “crash-test-dummy”.
Along with making my site into a https site I have made “under the boot” SEO changes.
Below are the changes I have just recently made to my site.

  1. https – This is a cost change because of the need to purchase an SSL certificate. This is a yearly extra cost.
  2. Structured data added. See the lowest part of my website with details such as open hours etc. This has been setup with special data coding. Google recommends this coding and may utilise it in page rankings someday. Read more… You wont see the extent of these changes unless you used the developer tools on your web browser and look at the source code of the page.
  3. Facebook share and follow links – allowing practices to easily “share” the monthly website updates into their other social media such as Facebook.
    Recent pages have a facebook share friendly image for excellent presentation.
  4. Increased Search engine friendly links to the extensive range of Localdentist pages. Practices can now just let me know if they want individual pages removed or replaced with their own content.

If you have a “localdentist” websites then these changes will be integrated into your site over time(except https). If you would like to change your site to https like mine please contact me.
For subscribers who do their own website or have a wordpress site I am happy to help or provide training.
SmartDentist users – happy to help with your end of month marketing updates!

Online presence

Add any instagram photo to any text field in SmartDentist

Instagram photos into SmartDentist

So excited to find that you can actually add instagram photos into any SmartDentist editable area.!!
Take lots of pictures and be really SMART!

Just an easy cut and paste of the embed code from instagram. In the image shown I have added some text to explain the photo and then the embed code was added so we have a great pictorial version of information.
We are going to have a new staff member soon so the staff team are taking lots of photos to help them train and learn.

Instagram a Smartdentist policy

Do any of your staff have an instagram account? Of course is the answer is yes!

You can now have instagram photos as part of your SmartDentist policies. Check out the new surgery cleaning policy (Add one for each of your surgery’s) and take a photo on instagram to remind everyone how things should look.

Screen Shot 2014-05-17 at 4.12.12 pm

Just take an instagram photo Continue reading

Privacy awareness week

Privacy Awareness Week 2014 & your dental practice

Privacy Awareness Week

Privacy Awareness Week

The theme for Privacy Awareness Week is transparency.

We have just added to our transparency by making each patient aware of the benefits of letting us email correspondence and x-rays to specialists (and back) using standard email so we get superior records by removing the need for old fashioned scanning or expensive encryption. EVERYONE of our patients has said “What a good idea”.  Of course we are sensible with what we send and have added a ‘signoff’ clause on the bottom of our referral letters so patients get to see exactly what we are sending.

We also have our Privacy policy freely available on our web site (www.glenwaverleydental.com.au) and our collection notice at our reception desk. Extra staff training on privacy is happening later in the month via the SmartDentist Privacy training page! (too easy)

Child Dental Benefit Scheme

Child Dental Benefits Scheme

3.4 million children will be eligible

Are you prepared or would you like some help?

  1. Are you aware that a patient can come back to you any time after treatment and ask you to re-bill them as eligible for the Child Dental Benefits Scheme? NO?
    READ this NEW important additional information
    As patients can make a claim later it seems very important to get things ‘right’ from the start.
  2. For my own practice I have developed and laminated:
    a) a page for the receptionists; so they can learn what they need to do in our practice with the CDBScheme.
    b) a page for receptionist to give to parents of children so they can read it in the waiting room and check out whether they are eligible.
    What have you got working in your practice?

Accreditation and your website

I also make general websites for Dental practices and I manage and update all the information. For more information and examples of my websites see www.localdentist.com.au. I can work with your own graphic designer.
My local dentist websites include the following features to help with Accreditation standard compliance

  1. Complaint and compliments form (Standard 1.15.1)
  2. Information about the Australian Charter of healthcare rights (Standard 1.17.1 & 1.17.2)
  3. Information about infection control for patients and safety and quality in dental practice (Standard 3.19.1)
  4. Meaningful consumer information (Standard 2.7.1) – the whole of each site (all developed and update by local dentist.com.au)