ADA wants feedback

The ADA is wanting feedback and they have engaged a firm to survey members.

What happens when you give feedback to an organisation?

Have you ever asked others for feedback? Before you start asking employees or customers, patients or family for feedback think about the reaction others give to your wise feedback.
A wise friend of mine advised me to always classify ‘feedback’ into ‘Coaching‘ or ‘Criticism‘. Take onboard coaching and ditch criticism.

There are great lessons to learn in watching reactions of others to feedback (because we aren’t very good in seeing this in ourselves)

  1. No-one wants to know what they don’t know they don’t know.
  2. Feedback creates ‘push back’ so what you complain about becomes more exagerated than ever. You just reinforced the action that you criticised

What feedback would I offer the ADA?
I believe the ADA is at a Cross Road.
The ADA needs to refocus and reinvent itself.
In the past the ADA was the source of information and knowledge. Knowledge gave the ADA power – both over its members and for its members. The internet has changed all that. It is faster and better and more accurate to gain knowledge from the internet. You can find the original source of information e.g. Look up the Privacy commissioner report on sending original radiographs in the mail. It is surprisingly different to the ADAVB slant in its news bulletin report.
I find the ADA’s view and way of addressing issues somewhat negative with an old fashioned “professional superiority” point of view.
For example, suggesting that dentists ensure that patient bear the consequences of deficiencies or difficulties in the new Child Dental Benefits scheme.

What is your experience as an ADA member?  Have you ever tried to give feedback to the ADA?

I don’t think there is evidence-based research to show that member surveys ever resulted in any meaningful change! 🙂