CPD log book made easier on SmartDentist

The Dental Board of Australia has given notice that it may do random audits of Continuing Professional Development compliance.

At SmartDentist we have made changes to make compliance even easier. You can now edit your CPD additions – both of SmartDentist course and your other CPD.

Get ready in case the Board looks at the previous CPD cycle.

Barriers in infection control

Should I be using barriers? What are the ‘rules’?

This is the most common question I get from Dental Assistants. It is also one of the most controversial aspects of practice protocols, especially when a new staff member comes into a practice.

At our practice we use barriers extensively. Why? Well we philosophically believe that this is must be the superior system because we do it(:))… but basically we do it because that’s what we were taught…it’s what we have become familiar with…and it’s what we therefore are setup to do and we find it quickest. But it is not necessarily necessary.

What does the ADA Inc guidelines say…What is the DBA ruling?…If you don’t know then perhaps it is time to do SmartDentist’s latest CPD /training exercise for dental practitioners and dental assistants on Barriers and infection control.

SEO and dentists

Every day I get at least one email suggesting that a kind friendly SEO specialist has found my practice web site and discovered to their horror that our web site might not be top on the google search for keywords in our industry etc etc etc.

What surprises me most about these Search Engine Optimisation specialists is:

  1. They managed to find me on Google despite my problems
  2. They don’t seem to be able to get themselves listed on Google at all!

SEO is obviously important. It is like making the most of your smile or best assets. Dental practices need to remember, however, that what makes for a successful car sales or gadget selling web site doesn’t translate to our dental practice. Our market is largely local, is largely wanting a personal trusting relationship and is largely build on personal recommendation.

Before rushing into an online sales pitch make sure you consider your dental practice from a marketing perspective.
1. Why do your patients stay with you?
2. Why do patients come to you?
3. Who are your biggest referrers and why?
4. How would you evaluate a ROI (Return of investment) on online improvements?
5. Does your web site fit in with Dental Board Guidelines and would SEO techniques put you at risk?

More info within SmartDentist…